About Applied Storytelling

Applied storytelling is telling stories with a particular purpose, or end result, in mind. Arguably, all stories have a purpose, even if this is not always clear, but applied storytelling essentially means that the purpose comes first.

In relation to this project, we are interested in learning how story can and does impact on career change across time. In the 'past' sense, we can find out how events are told, heard and invested with meaning. In the present, our current reality provides the pivot point, the hinge - exploring this in depth is essential as it holds the keys to our future; relating to how the stories we tell ourselves consciously and unconsciously can positively and negatively impact career choices yet to be made. The future is projected onto the existing canvas as a goal and a motivational tool, in which we embrace possibilities and prepare ourselves to make the most of opportunities that arise.

The applied storytelling model also requires career story practitioners to continue to learn and reflect on their own practice, to be more mindful of client stories and their power, and to develop specific skills and strategies to more effectively assist people wanting to make changes in their careers and lives.